The Last 90 Days
Everyone studies the first 90 days of a marketing hire. The last 90 is where the story gets written, and where most “bad hire” conclusions come from.
Your Business Has Unwritten Rules.
Your New Marketer Is the Only Person Who Can See Them I’ve spent the last decade or so moving between two cultures, one British, one Italian, and the single most useful thing it has taught me has almost nothing to do with either country. It’s this. Every group of people operating together develops rules that […]
“Maybe Nobody Else Can Do This”
The Belief That Follows a Failed Marketing Hire There’s a thought that turns up after a first marketing hire doesn’t work out. Rarely said aloud, rarely written down, and rarely in the post-mortem, because it doesn’t feel like a conclusion. It feels like something you’ve noticed. Maybe nobody else can actually do this. It shows […]
Why Your First Marketing Hire Stopped Taking Initiative
The Decision Rights Nobody Wrote Down There’s a category of complaint that comes up in almost every conversation I have with a SaaS or tech founder about a marketing hire that didn’t work. They weren’t proactive enough. They kept bringing me things they should have been able to decide themselves. They never really took ownership. […]
Why Did Your First Marketing Hire Fail?
Sprint 6-Week Program Power HourBefore You HireMy Story Contact Book a free call Book a free call ← Before You Hire Article · 30 July 2026 Why Did Your First Marketing Hire Fail? Three Signs It Was the Conditions, Not the Candidate There’s a sentence I hear most weeks from SaaS and tech founders whose […]