Hands-On Support to Build a Marketing Function That Actually Works.

Most mentoring programs teach what to do.
This one prepares your business so your marketer can deliver results.

A 6-week personalised mentoring partnership that builds your entire marketing foundation, step by step, so your hire succeeds the first time.

You don’t need a marketing guru.
You need a partner who can see the gaps, structure the function, and guide you through every decision with clarity and honesty.

Why This Mentoring Exists

Hiring your first marketer is one of the most high-stakes decisions you will make.

But the truth is:
Most founders don’t have the internal systems, processes, expectations or clarity needed to make that hire succeed.

This is no criticism, it’s reality.
Marketing is the only function that:

  • Touches every part of your business
  • Relies on cross-department collaboration
  • Depends on defined goals
  • Cannot operate without structure
  • Is impossible to measure without alignment


So when founders hire without preparation, they aren’t “taking a risk.”
They’re walking into predictable failure.

This mentoring programme removes that risk completely.

Who This Is For

You’ll benefit most from this if:

  • You’re about to hire your first marketer
  • You feel unsure, overwhelmed or underprepared
  • You need someone experienced to walk beside you, not ahead of you
  • You want clarity, structure and strategy that’s tailored to your business
  • You’ve been burned by a previous mis-hire and won’t make the same mistake again
  • You want a functioning marketing system, not just a new employee


This is the closest thing to having a senior marketing leader in your corner, without hiring one full-time.

What We Do Over 6 Weeks

Goals, Gaps & Business Foundations

We assess where your business is today and what marketing needs to achieve tomorrow. This becomes the anchor for every decision that follows.

Define the Role You Actually Need

Forget unicorn job descriptions. We identify the right type of marketer for your size, goals and growth stage.

Internal Systems & Cross-Team Collaboration

Marketing cannot succeed in isolation. We map out the workflows, communication rhythms and departmental inputs your marketer will rely on.

Tools, Measurement & Budget

We establish what’s required, and remove what isn’t. Your marketer will walk into clarity, not chaos.

Hiring Strategy & Selection Support

You’ll know exactly how to identify the right person and avoid costly mistakes.

Onboarding & First 90 Days

This is where most marketing hires fail, but not yours. We build a simple, practical roadmap your marketer can follow from day one.

What You’ll Gain From 1:1 Mentoring

✔ Total clarity
You will know, without doubt, what marketing should achieve and who you need to hire.

✔ A complete marketing foundation
Systems, structure, expectations, workflows, collaboration, all defined.

✔ Confidence in your hiring decision
No more guessing, hoping or relying on charisma or “gut feel.”

✔ A tailored onboarding plan
Your marketer will enter an environment designed for success.

✔ Support from someone who’s done this for 25 years
Not theory. Experience.

I’ve been the first marketer.
I’ve integrated marketing into organisations that weren’t ready.
I’ve fixed dysfunctional setups.
I’ve seen what fails, and why.
And I know how to build the foundations that prevent those failures.

My Mentoring Style

Founders choose this programme because I’m:

  • Direct, but supportive
  • Clear, not complicated
  • Practical, not theoretical
  • Collaborative, not prescriptive
  • Honest, not sugar-coated


I have strong values grounded in collaboration, diversity, fairness, and building systems that lift people up, not trap them.

Everything we do reflects that.

Investment

Most founders come to me after wasting thousands on the wrong hire.
This programme costs far less than that mistake and removes the risk entirely.

Ready to Build Your Marketing Function With Confidence?

If you want clarity, structure and expert support as you prepare for one of the most important hires in your business, this is the programme.

To book your spot or if you have any questions, email me at annique@tatedigitalconsulting.co.uk

Or if you prefer to chat, book a free 30-minute 1:1 consultation. You get to ask your questions and get valuable advice at the same time, and I get to know you and your business better. Win, win. 

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