01. Goals and gaps
Commercial direction, existing assets and the assumptions holding the current setup together.
6-Week Integration Program
Hands-on support to build a marketing function that actually works.
A personalised partnership for SaaS and tech founders that builds your marketing foundation step by step, so your hire succeeds the first time and you can step back from carrying marketing alone.
Marketing touches every part of the business.
It cannot succeed without defined goals, realistic expectations, cross-team collaboration and a way to measure what matters.
Why this programme exists
A new employee cannot create the conditions they need around them.
Hiring without preparation is not simply “taking a risk”. The same gaps produce the same problems again and again.
This programme removes that risk over six weeks rather than one day. It is designed for businesses with more stakeholders, less documented structure or questions that need to be worked through between sessions.
Sprint or programme?
A straightforward business and one focused day available: choose the Sprint. More stakeholders, unclear systems or greater complexity: choose the 6-Week Integration Program.
A straightforward business and one focused day available: choose the Sprint. More stakeholders, unclear systems or greater complexity: choose the 6-Week Integration Program.
What we do over six weeks
Build the foundation in the order your business needs it.
02. Define the role
The role, level, scope and ownership your goals and budget can support.
03. Hiring strategy
Candidate criteria, selection approach, risks and decision framework.
04. Tools and budget
Measurement, infrastructure and the resource reality around the hire.
05. Collaboration
Workflows across sales, product, customer success and leadership.
06. First 90 days
An onboarding plan with clear priorities, support and measures of progress.
What you’ll gain
Not just a new employee. A functioning marketing system.
- Total clarity on what marketing needs to achieve
- A complete foundation built for your business
- Confidence in your hiring decision
- A tailored onboarding and 90-day plan
- A marketer productive in week one rather than month four
- The confidence to let go without losing control
- Support from someone who has done this for nearly 25 years
Investment
More time, support and space for complexity.
The same considered Blueprint and preparation as the Sprint, plus six weeks of hands-on partnership and 30 days of follow-on WhatsApp support. A failed hire typically costs £40k–£150k. This creates the conditions for the good hire you make to start delivering sooner.
£7,500
A free 30-minute discovery call
Let’s build the function around the hire.
Book a free 30-minute discovery call. We’ll talk through your situation, work out your best next step and decide together whether working with me makes sense. No pressure either way.