My story
I've been on both sides of marketing integration
I’m a marketing strategist with nearly 25 years of experience helping businesses integrate marketing properly, not as a silo, but as part of how the business actually works.
I’ve been the first marketer walking into unclear roles, unrealistic expectations and broken collaboration. I’ve also been the consultant brought in after it’s gone wrong.
That perspective shapes everything I do.
My work is grounded in collaboration, clarity and realism. Marketing works best when people work together, and when expectations are honest.
I believe hiring well isn’t just about filling a role. It’s about building an environment where people can succeed.
Why first marketing hires fail
The statistics are brutal: 80% of first marketing hires fail within 12 months.
After working with numerous SMEs, I’ve seen the same patterns repeatedly:
Unclear expectations – “Increase visibility” isn’t a goal, it’s a wish
Wrong skill set – Hiring a content creator when you need a strategist
System gaps – No CRM, outdated website, disconnected data
Resource constraints – Expecting senior results from junior budgets
Collaboration breakdown – Marketing operates in isolation from sales and operations
My approach
I don’t just help you hire a marketer. I help you become the kind of business where marketers succeed.
Understanding what marketing success looks like for YOUR business
Building systems that support collaboration, not conflict
Creating realistic expectations based on your actual resources
Designing workflows that integrate marketing with existing operations
Setting up measurement that tracks what actually matters to your bottom line
Personal Touch
A bit about me beyond work:
I’m UK-based with my heart split between two countries – the UK and Italy. I’m also raising a 3-year-old, so I understand the juggle of growing a business while managing life’s beautiful chaos.
This experience of living between cultures and managing multiple priorities gives me a unique perspective on business integration challenges. Just like raising a bilingual child requires different strategies than the textbooks suggest, integrating marketing into your business requires approaches tailored to your specific reality.
Ready to hire your first marketer without the expensive mistakes?
Book a free 30-minute consultation. I’ll give you honest, unbiased advice on how to approach your first marketing hire, whether we work together or not.