Before You Hire Marketing

Most first marketing hires don’t fail because of talent.
They fail because the business wasn’t ready.

These resources help you understand what to fix, clarify, and decide before you hire, so you don’t learn the hard way.

Why Your Marketing KPIs Don’t Belong to Marketing

Marketing KPIs rely on inputs across your business. If those foundations aren’t stable, your first hire can’t succeed, no matter...

Which founder are you when hiring your first marketer? Discover your blind spots, risks and what to fix before you...

Marketing is different from every other hire. Learn why first marketing hires fail, what marketing depends on, and how to...

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Before You Make Your Marketing Hire

If this article raised questions about your own situation, you don’t need to figure it out alone.

I share practical guidance for founders navigating their first marketing hire, clarity, not hype.

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