Before you hire marketing.

Many Marketing KPIs appear to belong to Marketing. Qualified leads, website conversions, email performance, SEO rankings, engagement, pipeline and revenue contribution all regularly appear in job descriptions and onboarding plans.

I worked with a startup several months ago while testing my Marketing Hire Sprint. They loved the process, and one of the biggest moments came when we pulled out all

Everyone studies the first 90 days of a marketing hire. The last 90 is where the story gets written, and where most “bad hire” conclusions come from.

Your New Marketer Is the Only Person Who Can See Them I’ve spent the last decade or so moving between two cultures, one British, one Italian, and the single most

The Belief That Follows a Failed Marketing Hire There’s a thought that turns up after a first marketing hire doesn’t work out. Rarely said aloud, rarely written down, and rarely

The Decision Rights Nobody Wrote Down There’s a category of complaint that comes up in almost every conversation I have with a SaaS or tech founder about a marketing hire

Three signs it was the conditions, not the candidate — and what to change before trying again.