Alignment
Why measurement becomes meaningless when the rest of the business is not aligned around the same goals.
Resources for SaaS and tech founders
Before you hire marketing.
Most founders think they’re ready because they have a marketing problem. This is where you find out if that’s actually true — before you write the job ad, not after.
Articles
Start here if you want to think it through in your own time.
Founder readiness
A practical look at the different moments that push founders towards their first marketing hire.
Hiring
The organisational conditions that make marketing fundamentally different from adding another established function.
Lessons from the field
Three signs it was the conditions, not the candidate — and what to change before trying again.
6 August 2026
When capable people stop taking initiative, the problem may be unwritten decision rights—not motivation.
13 August 2026
Why one failed marketing hire can create the belief that only the founder can do marketing properly.
27 August 2026
Every business has invisible rules. Your new marketer cannot follow rules nobody has made explicit.
Lunch & Learn
One readiness question at a time.
Founder Conversation Series
The decisions, the near-misses and what founders would do differently.
Hiring insights
Clarity, not hype.
Not ready for a full assessment or a call? Start with practical guidance for founders navigating their first marketing hire, shared as it is published.
A free 30-minute discovery call
Want to talk through what you’ve read?
Book a free 30-minute discovery call. We’ll talk through your situation, work out your best next step and decide together whether working with me makes sense. No pressure either way.