Alignment
Business goals translated into practical marketing outcomes.
1:1 Marketing Hire Sprint
The problem isn’t finding a marketer. It’s creating the conditions for them to succeed.
Most hiring advice starts with “what marketer do you need?” This Sprint starts a step earlier: “is your business capable of supporting one?”
80% of first marketing hires fail within 12 months.
You don’t have a marketing problem. You have a readiness problem — and that’s a leadership question, not a hiring one.
Why this Sprint exists
Hiring without foundations becomes an expensive guessing game.
Before you hire anyone, you need to understand what marketing should achieve, what type of marketer you need and how success will be supported.
You need clarity on how marketing works with sales, customer success and operations; what useful progress looks like at 30, 60 and 90 days; and what support the role will need from you.
With those foundations, you can hire with confidence — and actually step back once you do.
What we cover
Everything the role needs around it.
Role definition
The skills, seniority, ownership and boundaries your business actually needs.
Systems
Processes, collaboration, tools, measurement and realistic budget.
Hiring
A clear candidate profile, risks, red flags and decision framework.
Onboarding
A phased 30/60/90-day plan that creates early direction.
Leadership
Decision rights and expectations that let you hand over without losing control.
What you leave with
Your Marketing Hire Blueprint.
Built specifically for your business — not a template completed on the day.
- An honest picture of what is working and what is assumed
- Your commercial goals translated into marketing objectives
- A precise role definition, including what it does not own
- A tailored 30/60/90-day plan
- Clear decision rights and departmental responsibilities
- A budget-versus-market reality check
- The risks most likely to derail the hire, with mitigations
- One clear recommendation — no hedging
This is considered work. I evaluate what surfaced, sleep on it and run a risk assessment before finalising your Blueprint.
Before and after
The day is focused because the thinking starts before it.
A pre-Sprint questionnaire means no Sprint time is wasted on scene-setting. The structure adapts to what surfaces, rather than forcing your business into a standard agenda.
Your Blueprint is delivered after I’ve evaluated the day. Two weeks later, we meet again to answer the questions that emerge once you’ve had time to sit with it.
A marketer who spends their first month doing marketing, not archaeology.
Investment
A fraction of the cost of finding out too late.
A mis-hire typically costs £40k–£150k once recruitment, onboarding and lost momentum are counted. A recruiter can charge £18k+ simply to place someone. The Sprint is not only about the mistake you avoid — it is the months of a good hire’s first year you get to keep.
£3,500
A free 30-minute discovery call
Ready to make the hire properly?
Book a free 30-minute discovery call. We’ll talk through your situation, work out your best next step and decide together whether working with me makes sense. No pressure either way.