01. Are you ready to hire?
See what needs to be in place before someone arrives.
Marketing Hire Readiness Toolkit
You can hire the right marketer and still waste £100k.
The Marketing Hire Readiness Toolkit helps you work through the decisions that need to be made before your marketer arrives.
The expensive part isn’t just hiring the wrong person. It’s setting the right person up to fail.
Not because they were the wrong person.
Because the role they walked into was never set up properly.
The cost of getting the setup wrong
But the cost isn’t only financial.
A failed hire knocks confidence too. Yours. Your team’s. Sometimes the next marketer’s before they’ve even started.
There’s their salary. Employer costs. Recruitment fees. Software, agencies and freelancers. Your time getting them up to speed. Months spent on the wrong priorities.
And if it doesn’t work, you start again.
Another recruitment process. Another period without effective Marketing. Another person to onboard.
Imagine feeling clearer about the hire before you make it.
- Less anxious about whether you’re choosing the right person.
- More confident that you understand what the role is actually there to do.
- More in control of what you’re handing over and what still sits with you.
- Clearer on what your marketer can decide without coming back to you every time.
- More realistic about what one person can achieve for the budget.
- And much less likely to spend the first few months wondering whether the problem is them, the role or your expectations.
You know what you’re hiring for. You know what good looks like. And you understand what needs to be in place for them to succeed.
That means you can make the decision with more confidence, hand over with more clarity and stop carrying Marketing in your head quite so much.
What you’ll work through
02. What does Marketing need to achieve?
Start with the business outcome, not the job title.
03. What will they inherit?
Understand the foundations, gaps and assumptions they’ll walk into.
04. What kind of marketer do you need?
Get clear on the capability and level the business actually needs.
05. What can they decide?
Define where their authority starts and where yours remains.
06. What are you expecting?
Make the unwritten expectations visible before they become a problem.
07. Does the role match the budget?
Test whether the scope, seniority and salary actually fit together.
08. What should the first 90 days look like?
Set realistic priorities for learning, decision-making and delivery.
Each chapter includes a guided workbook to help you apply the thinking directly to your business.
Optional modules
When a previous marketing hire hasn’t worked
Work out what actually went wrong so you don’t repeat the same setup with someone new.
When Sales and Marketing need to work together
Clarify ownership, handovers and where responsibility for results really sits.
When you need to assess candidates more objectively
Turn the role into clear interview criteria and compare candidates against evidence, not instinct.
The Toolkit or the 1:1 Sprint?
The Toolkit gives you the process.
The frameworks, questions and workbooks to work through independently.
The Sprint gives you my judgement in the room.
I can challenge assumptions, spot contradictions and push on the gaps between what you say you want from the role and what the business is actually ready to support.
If you’re comfortable working through the decisions yourself, start with the Toolkit.
Give the right marketer a better chance of succeeding.
Know what you need.
Know what you’re handing over.
Know what they can own.
Know what success looks like.
Before you start paying someone to work it out for you.