Why Your Marketing KPIs Don’t Belong to Marketing
Marketing KPIs rely on inputs across your business. If those foundations aren’t stable, your first hire can’t succeed, no matter how good they are.
Which Founder Are You?
Which founder are you when hiring your first marketer? Discover your blind spots, risks and what to fix before you make a costly mistake.
Why Marketing Is Not a Normal Hire
Marketing is different from every other hire. Learn why first marketing hires fail, what marketing depends on, and how to prepare your business for success.